•To create rich interactive
web applications
•Can look-and-feel like
native OS applications
•Competitive advantage due
to enhanced customer experience
•What’s good about
it?
–Before AJAX:
•Submit/wait/redisplay
paradigm
•Whole page Refreshes - big
downloads
–With AJAX:
•Data persistence -
asynchronous communication with server
•No request/response cycle
needed
•No need to refresh the
entire page - smaller downloads